To do this, we’ve put an audience-first approach at the heart of what we do. We call it audienceID – and it’s a commitment to provide unique, robust audience understanding for every client. We want to take the guesswork out of comms, to reach the right audiences in the right way and maximise impact for our clients.
To inform Audience ID we regularly speak to C-level executives – encompassing CEOs, CIOs, CFOs, CMOs and CHROs – to understand their media habits and their attitudes towards where they get their information.
Every 393 client has access to this data. It’s an ongoing commitment we make to our clients at no extra cost, as we are all too aware that the media consumption and preferences of our audiences evolve over time.
Audience ID / Insights & analytics / Strategy & planning / Measurement
Media relations / Corporate & exec comms / Digital PR / Analyst relations / Crisis management
Thought leadership / Integrated campaigns / Events